We’ve spent most of our working lives in estate agency, across different businesses and different models.
And wherever we’ve been, there’s always been a number to chase.
More valuations. More instructions. More calls. More listings.
Somewhere amongst all those targets, the most important person can get lost.
The person actually moving home.
That’s why we created Framed.
We wanted to build the estate agency we’d choose ourselves. One where you’re not passed between departments, your home isn’t simply another listing, and success isn’t measured by how many properties we can take on.
We’d rather work with fewer people and do a better job for each of them.
The name Framed comes from the way we think estate agency should work.
Your home is the artwork. Our job is to provide the frame around it: the presentation, marketing, advice and service that helps it stand out and helps your move happen.
That means brilliant photography, presenter-led video, social media campaigns and targeted marketing that gets people to stop and take notice.
We don’t want to simply upload your home to the portals, cross our fingers and wait for the phone to ring. We want to create a bit of a buzz around it.
Behind every property is a person, a family and a reason for moving.
You might need more space. You might be selling the family home after 30 years. You might be buying your first place, relocating for work or simply ready for something different.
Whatever the reason, it matters to you. So it matters to us.
If you instruct us, you deal with us. You’ll know who’s carrying out your viewings, you’ll have our numbers and when you call, you won’t have to explain who you are or which property you’re selling.
No departments. No call centres. No being passed around.
We’ll give you our opinion, tell you when we think something needs changing, celebrate the good bits with you and we won’t hide away when moving house inevitably gets a little stressful.
Great estate agency is not complicated.
Know your clients.
Know your area.
Present homes beautifully.
Market them properly.
Communicate.
And care about the outcome.
We’re Matt and Will, and Crowthorne, Sandhurst, Finchampstead, Bracknell, Warfield and Binfield aren’t simply areas on a map to us.
They’re where we live, where our families are based and where our own lives are rooted.
We know these places. And we know how to showcase what makes living here special.
We want Framed to grow, but never at the expense of why we started it.
For us, success isn’t simply another instruction. It’s knowing our clients by name. It’s a seller recommending us to their neighbour. It’s someone coming back years later because they’re ready for their next move.
That’s the estate agency we wanted to work for.
So we decided to build it.
Welcome to Framed Property Group.
Your home is the artwork. Your move is the story. We provide the frame.
I’ve spent over 14 years in estate agency, from working within a large nationwide corporate to becoming a self-employed agent and pretty much everything in between.
I’ve learnt a lot, met some brilliant people and seen just about every side of the industry. But despite trying different models, I always felt there was an opportunity to do things differently – to put clients first, provide a better, more personal service and deliver the high-quality marketing their homes deserve.
That’s a big part of why we created Framed.
I grew up in Finchampstead and, apart from time away at university, have always lived in the area. I now live in Crowthorne with my family, with our children attending local schools, so this is very much home for us.
When I’m not talking about property, you’ll usually find me enjoying the local woodland and family spots, keeping fit, or indulging my other big passion – music.
I’m a big believer that estate agency should feel approachable, so if you ever have a question, want some advice or simply fancy a chat about the local property market, get in touch.
I’ve been an estate agent since I was 18, with the last 10 years spent selling homes across Binfield, Bracknell and the surrounding areas.
In fact, if you’ve bought or sold a home in Binfield or Bracknell over the last 10 years, there’s a pretty strong chance we’ve spoken, met at a viewing or you’ve bought a house through me at some point.
I’ve always loved the job, but like most people I’ve also always thought estate agency could be better. It’s fair to say our industry has a slightly colourful reputation at times and I’ve always wanted to be part of changing that.
Over the years I’ve worked for some brilliant companies and alongside some brilliant people. I’ve seen first-hand the things that make a great estate agency great, but I’ve also seen what happens when priorities change and the customer stops being at the centre of the decisions being made.
That’s a big part of why I started Framed.
I wanted to build a business where I could make sure the values we start with are the values we keep.
For me, that means always doing the right thing for the client. It means thinking about the long-term reputation of Framed rather than chasing the quickest fee. And it means never allowing the service we give people to become less important as we continue to grow.
I genuinely love helping people buy or sell a home. I still get a buzz when a property launches, when we agree a great sale and when I get to hand the keys over at the end of it all.
Framed gives me the opportunity to do the job the way I’ve always thought it should be done.
Outside of helping people move, I live with my fiancée Jade and we’re getting married in June 2027. We’ve also got Hades, our German Shorthaired Pointer, who does a pretty good job of keeping me on my toes and makes sure I get plenty of miles in every week!
And that’s really why I’m here.